Feb 9, 2021Every Super Bowl LV commercial perfectly ranked. If I do say so myself.The Bucs might be holding the Vince Lombardi Trophy. But for any of the brands showcased on Super Bowl Sunday, a win is people talking about it around the water cooler. Sorry, my bad. A win for a brand is people talking about it on Zoom. Super Bowl Sunday is…Super Bowl11 min readSuper Bowl11 min read
Apr 24, 2019Sir, I’m afraid you’ve email-marketed the wrong guy.According to a report I read from the Direct Marketing Association’s National Client Email Report, most marketers send two to three emails a month. Less than ten percent send six to eight a month. And then there’s Ray. (Yes, I’ve changed his name. I’m mean, but not that mean.) He’s…Humor8 min readHumor8 min read
May 27, 2018Dear NFL: We’re breaking up. And for the record, it’s not me. It’s you.I’ve been a Bills fans since I was ten. I’ve suffered through the fall of O.J. Simpson, four straight Super Bowls losses, seventeen consecutive years of not making the playoffs, and right now I, along with millions of others, am saddened as Jim Kelly fights for his life. Being a…Sports5 min readSports5 min read
Mar 13, 2018This one time at fat camp.In 1969, on a dairy farm in the Catskill Mountains in upstate New York, 400,000 people experienced Woodstock, a cultural and iconic music festival which defined freedom and liberation for an entire generation. A year later, in those same Catskills, I also had the opportunity to experience freedom and liberation…Body Image9 min readBody Image9 min read
Dec 22, 2017The week our kids met their parents.Nineteen years ago, El Dorado International Airport, Bogota Colombia. “Do you think we’ll ever come back?” That was certainly an interesting question for my wife to ask me at that moment. Cathy and I had been in Bogota for twenty-eight days, finally heading home with a brand new baby girl…Adoption31 min readAdoption31 min read